VIDEO STRATEGY

FAILING TO PLAN IS PLANNING TO FAIL

-Alan Lakein

"I NEED A VIDEO"

Really, most businesses need to solve a problem.
Zeroing in on that problem helps us devise the ideal strategy for you.

The problems we help customers solve the most often:
•Getting More Clients or Sales
•Training Their Employees
•Building Lifelong Customer Relationships
think outside the box to get results on your video

What Makes Jacob LE Video Different?

GETTING A HIGH RETURN ON INVESTMENT FOR OUR CUSTOMERS IS OUR #1 PRIORITY

CREATING ONE VIDEO FOR ONE SOCIAL MEDIA PLATFORM NO LONGER WORKS

One client wanted to create a video to throw up on Facebook. We pinpointed that a web video was actually the highest priority, but by writing strategically we created videos for:
•Their web page
•Their Instagram
•Their E-mail signature
•Their Facebook Page
•Their Instagram Story
•Their Facebook Banner
•LinkedIn Profile
•Targeted email outreach

All for the same budget they had wanted for one Facebook video initially.

The Times They Are A-Changin'

social-instagram-new-circle-512

In 2016, Instagram...

  • CHANGED THEIR ALGORITHM
  • LAUNCHED NEW BUSINESS TOOLS
  • LAUNCHED INSTAGRAM STORIES
  • STARTED HOSTING LIVE VIDEOS
  • SWITCHED FROM 15 SECOND VIDEOS TO 60 SECOND VIDEOS

That's on 1 platform in 1 year

Every one of those changes should lead to an adjustment in strategy

We're constantly up to date on what tools and techniques are available on each platform & channel (so you don't have to be).